It’s only the first few days of 2019 and I’m already encountering many new challenges.
One is about managing my music career. My main stumbling block is trying to self-manage my career. As an independent artist, I’m having to make a lot of business and marketing decisions on my own, on top of the creative choices and work that I do on my actual music. And business is not a field that I’m very familiar with. Nevertheless, I am learning a lot along the way, and learning the hard way, too – by making a ton of mistakes! I know though that if we don’t make mistakes we don’t grow, and I do hope to be able to grow, and rapidly, from this process.
To that end, I have certain goals for the next three months:
- Setting up my web store and letting it run independently
- Planning a marketing strategy for the first quarter of 2019, focused on audience growth
- Finishing up some songs in the studio (vocal recording and music production)
I’ve also encountered a second challenge, which is communicating things properly as a project manager. I have to liaise between several different groups for some of the work we are doing, and it’s a constant battle. I think I did quite alright managing the originals showcase on 8 Dec, but now we are on to new projects and it’s a whole new job to do. I’m not complaining, just recognizing that the work is compartmentalized and bounded by certain timeframes, and trying to manage it that way. With multiple projects ongoing, it can be challenging to manage them all at once (and also be doing quite a bit of the work involved), but I hope to be more organized with this and handle things better in the next three months.
I’m really very grateful for everyone who has given me advice over the past few months. I really have a lot to learn and I hope to be able to make this work much more smoothly as things go on.
This blog post is a reflective one, I’m trying to be very honest with myself and my strengths and weaknesses and write them all down so that I can have an accurate review of my performance over time (and throughout the process). It would be interesting to compare with a future blog post perhaps this time next year, I’m looking forward to personal improvements 🙂